AS-IT-IS Nutrition Atom 24 Gold Whey Protein (31gm Each)

AS-IT-IS Nutrition Atom 24 Gold Whey Protein has a pure protein punch. Athletes must ensure optimal amounts of muscle mass to aim for peak performance in their given sport. Retaining lean muscle mass translates into increased body strength. Quality of protein concerning protein digestibility, amino acid content, and resulting amino acid availability is vital to maintain muscle gains. Whey Protein Isolate is among the highest quality proteins given its amino acid content (essential amino acids, BCAA, and leucine content) and rapid digestibility. Iso Whey Gold has robust availability of 28g pure protein, 12.6g essential amino acids, and 6.1g BCAA per serving to support muscle gains.

Key Ingredients:

• Whey Protein Concentrate

• Whey protein Isolate

• Cocoa Powder (for Chocolate flavour only)

• Enzyme Blend

• Sucralose

• Added Flavours

Key Benefits:

• MAXIMIZES RESULTS OF EXERCISE: Protein quality is an important determinant factor that may affect optimal training adaptations. Consumption of quality protein with a good range of BCAA enhances net muscle protein balance and initiates a regenerative process that would benefit athletes and others that perform strenuous exercise. The fast-digesting ISO Whey Gold (100% Whey Isolate) has a superior anabolic effect, comes in delightful flavour, and is blended with enzymes to assist in better nutrient absorption

• FASTER ONSET OF MUSCLE RECOVERY: While protein breakdown is a crucial process involved in the adaptive response during post-workout recovery, increasing the rate of protein synthesis within the muscle during the recovery period is vital to promote muscle hypertrophy. Consumption of fast-digesting, highly-bioavailable proteins like ISO Whey Gold post-workout provides faster delivery of amino acids to the muscle to initiate protein synthesis. The ultrapure Whey protein is rich in BCAA and promotes rapid recovery of the force-generating capacity of forces following intense training

• DELAYS PROTEIN DEGRADATION: Resistance training induces increased protein degradation until up to 48 hours after exercise. Consumption of Whey Isolates rich in essential amino acids before resistance training is proven to have more significant effects on amino acid levels and protein synthesis. A single dose of Whey Isolate post-exercise restores conditions of positive nitrogen balance, prevents muscle degeneration, and increases protein synthesis

• INCREASES MUSCLE SIZE: The high availability of amino acids, especially BCAA, is essential for protein synthesis in the hours immediately after consumption. Compared to regular protein supplements, the ultra-filtered Whey Isolate is more effective at increasing amino acid levels and protein synthesis due to its faster absorption kinetics

• PREVENTS MUSCLE LOSS: Resistance-trained individuals in a caloric deficit state require significantly more protein to offset any potential loss of lean body mass. When on a caloric-deficit diet, prioritising fast-digesting protein with a high amount of leucine is vitally essential to create a positive nitrogen balance, prevent excessive muscle catabolism and conserve muscle function and performance

Directions For Use:
Tear the single-serve sachet, pour the protein powder into a shaker, add water, mix and gulp ATOM 24 GOLD Whey Protein.

Safety Information:

• Not intended for use by pregnant or lactating women

• If you are on any medication, consult your doctor before use

• Avoid taking this product if you are allergic

• Discontinue use and consult your doctor or health care professional if any adverse reaction occurs